Appropriation Assessment

My own definition: Appropriation is taking/using an image and editing it in such a way that the original meaning of the image has been changed.

Research: 

Sherrie Levine:

She is an American artist born in 1947. she was part of the “pictures generation” as she used photos to examine the strategies and codes of representation. Her series in 1981, entitled “After Walker Evans”,Levine photographed reproductions of Depression-era photographs by Walker Evans, such as this famous portrait of Allie Mae Burroughs, the wife of an Alabama sharecropper. Her work  became a landmark of postmodernist art. As she attacked the patriarchal representations of women in the media. Levine’s works from this series tell the story of our lost hopes to create meaning, the inability to recapture the past, and our own lost illusions.

  This is an example piece of her work.

 

Edwynn Houk Gallery by Robert Heinecken, Lalla Essaydi, Vik Muniz and Sebastiaan Bremer:

This exhibition explored  how these four artists, living in an age of mass media and subject to the daily bombardment of images, use a combination of photography and appropriation to create their own distinct styles of art-making. Borrowing from the familiar, each artist uses a unique and recognizable method to transform his or her subject into something entirely new.

Example images of the Gallery 

Detail ImageDetail ImageDetail Image

 My Appropriation Images

looting This is my first image I changed. Using the advert for free WIFI at the Waterside, I changed the WIFI part to looting. This completely changed the meaning of the image and with the items showed at the top of the image connotes the sense that their is free looting at the Waterside. 

 

mcdonalds fresh burger For my second Image I took a photo of a McDonald’s 99p cheese burger advert. I cut out the word cheese and replaced it with fresh. So the advert would read “fresh burger 99p.” But I also removed the image of the burger and replaced it with an image of a horse. So now the advert connotes the message that McDonald’s burgers are full of fresh Horse meat.

uni shopFor my final image i took a picture of a sign in the University shop. But instead of selling just sweats i cropped out the sweets and placed logos of universities under the uni shop sign. This now now connotes that the shop is selling universities as well as sweets.